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                "value": "<![CDATA[<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":711,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/umayyayinevi.com\/wp-content\/uploads\/2026\/01\/UMAY-YAYINEVI-KAPAKLAR-2-642x1024.jpg\" alt=\"\" class=\"wp-image-711\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"width\":\"66.66%\",\"className\":\"is-style-stripes\",\"backgroundColor\":\"background\"} -->\n<div class=\"wp-block-column is-style-stripes has-background-background-color has-background\" style=\"flex-basis:66.66%\"><!-- wp:table -->\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Kitap Ad\u0131<\/strong><\/td><td>Modern Mythology<\/td><\/tr><tr><td><strong>Yay\u0131n Y\u0131l\u0131<\/strong><\/td><td>2025<\/td><\/tr><tr><td><strong>Sayfa Say\u0131s\u0131<\/strong><\/td><td>V+178<\/td><\/tr><tr><td><strong>Bask\u0131 Say\u0131s\u0131<\/strong><\/td><td>1. Bask\u0131<\/td><\/tr><tr><td><strong>ISBN<\/strong><\/td><td>978-625-93587-0-3<\/td><\/tr><tr><td><strong>DOI<\/strong><\/td><td><a href=\"https:\/\/doi.org\/10.5281\/zenodo.18189672\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/doi.org\/10.5281\/zenodo.18189672<\/a><\/td><\/tr><tr><td><strong>Seri\/Numara<\/strong><\/td><td>14<\/td><\/tr><tr><td><strong>Ana Konular<\/strong><\/td><td>Mitoloji, K\u00fclt\u00fcr, Rit\u00fcel<\/td><\/tr><\/tbody><\/table><\/figure>\n<!-- \/wp:table --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:paragraph -->\n<p><strong>\u00d6z:<\/strong><br>Andrew Lang\u2019\u0131n <em>Modern Mythology<\/em> adl\u0131 eseri, 19. y\u00fczy\u0131l sonu mitoloji tart\u0131\u015fmalar\u0131na ele\u015ftirel bir m\u00fcdahale niteli\u011fi ta\u015f\u0131r ve \u00f6zellikle d\u00f6nemin \u201cg\u00fcne\u015f miti\u201d merkezli indirgemeci yakla\u015f\u0131mlar\u0131n\u0131 sorgular. Lang bu \u00e7al\u0131\u015fmada, mitlerin yaln\u0131zca do\u011fa olaylar\u0131n\u0131n \u2014\u00f6zellikle g\u00fcne\u015f, ay ve meteorolojik d\u00f6ng\u00fclerin\u2014 alegorik anlat\u0131mlar\u0131 olarak a\u00e7\u0131klanamayaca\u011f\u0131n\u0131 savunur. Ona g\u00f6re mitoloji, insan zihninin erken evrelerine \u00f6zg\u00fc d\u00fc\u015f\u00fcnme bi\u00e7imlerinin, toplumsal pratiklerin ve k\u00fclt\u00fcrel s\u00fcreklili\u011fin \u00fcr\u00fcn\u00fcd\u00fcr. Kitap, Max M\u00fcller ve benzeri filologlar\u0131n mitleri dilsel bozulmalar ve metaforlar\u0131n yanl\u0131\u015f anla\u015f\u0131lmas\u0131yla a\u00e7\u0131klayan tezlerine kar\u015f\u0131 geli\u015ftirilmi\u015f kapsaml\u0131 bir ele\u015ftiridir. Lang, bu teorilerin evrensel mitolojik motifleri a\u00e7\u0131klamakta yetersiz kald\u0131\u011f\u0131n\u0131 ileri s\u00fcrer. Avustralya Aborjinleri, Afrika, Amerika ve Okyanusya toplumlar\u0131ndan derledi\u011fi etnografik \u00f6rneklerle, \u201cilkel\u201d olarak adland\u0131r\u0131lan topluluklarda g\u00f6r\u00fclen mitolojik yap\u0131lar\u0131n, Avrupa klasik mitleriyle yap\u0131sal ve tematik benzerlikler ta\u015f\u0131d\u0131\u011f\u0131n\u0131 g\u00f6sterir. Lang\u2019\u0131n temel arg\u00fcman\u0131, mitlerin k\u00f6keninde animizm, totemizm ve erken d\u00f6nem toplumsal kurumlar\u0131n yer ald\u0131\u011f\u0131d\u0131r. Mit, yaln\u0131zca do\u011fay\u0131 a\u00e7\u0131klama \u00e7abas\u0131 de\u011fil; rit\u00fcel, tabu, ahl\u00e2k ve toplumsal d\u00fczenin sembolik bir ifadesidir. Bu ba\u011flamda mitoloji, ilerleyen uygarl\u0131k a\u015famalar\u0131nda tamamen ortadan kalkmayan, aksine yeni bi\u00e7imler alarak ya\u015famaya devam eden bir d\u00fc\u015f\u00fcnce alan\u0131d\u0131r. <em>Modern Mythology<\/em>, kar\u015f\u0131la\u015ft\u0131rmal\u0131 mitolojiye antropolojik bir y\u00f6n kazand\u0131rmas\u0131 bak\u0131m\u0131ndan \u00f6nemlidir. Lang, mitlerin evrimci bir \u00e7izgide \u201cilkelden geli\u015fmi\u015fe\u201d do\u011fru basit\u00e7e ilerlemedi\u011fini; aksine farkl\u0131 k\u00fclt\u00fcrlerde e\u015fzamanl\u0131 ve karma\u015f\u0131k bi\u00e7imlerde ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131 vurgular. Eser, mitolojiyi yaln\u0131zca antik ge\u00e7mi\u015fe ait bir kal\u0131nt\u0131 de\u011fil, modern d\u00fc\u015f\u00fcncenin ve k\u00fclt\u00fcrel bilin\u00e7alt\u0131n\u0131n da etkin bir par\u00e7as\u0131 olarak ele al\u0131r.<br><br><strong>Abstract: <\/strong><br>Andrew Lang's work Modern Mythology constitutes a critical intervention in late 19th-century debates on mythology, particularly questioning the reductionist approaches of the period centered on the \u201csun myth.\u201d In this work, Lang argues that myths cannot be explained solely as allegorical representations of natural phenomena\u2014especially the sun, moon, and meteorological cycles. According to him, mythology is a product of early forms of human thought, social practices, and cultural continuity. The book is a comprehensive critique of the theories of Max M\u00fcller and other philologists who explained myths through linguistic corruption and misunderstandings of metaphors. Lang argues that these theories fall short in explaining universal mythological motifs. Using ethnographic examples collected from Australian Aborigines, African, American, and Oceanic societies, he demonstrates that the mythological structures found in so-called \u201cprimitive\u201d communities bear structural and thematic similarities to European classical myths. Lang's fundamental argument is that animism, totemism, and early social institutions lie at the origin of myths. Myth is not merely an attempt to explain nature; it is a symbolic expression of ritual, taboo, morality, and social order. In this context, mythology is a field of thought that does not disappear completely in advanced stages of civilization but continues to exist in new forms. Modern Mythology is significant in that it adds an anthropological dimension to comparative mythology. Lang emphasizes that myths did not simply evolve from \u201cprimitive to advanced\u201d in a linear fashion; rather, they emerged simultaneously and in complex forms across different cultures. The work treats mythology not merely as a relic of the ancient past, but as an active component of modern thought and the cultural unconscious.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:file {\"id\":713,\"href\":\"https:\/\/umayyayinevi.com\/wp-content\/uploads\/2026\/01\/Modern-Mythology-Andrew-Lang-Online-Edition.pdf\",\"displayPreview\":true} -->\n<div class=\"wp-block-file\"><object class=\"wp-block-file__embed\" data=\"https:\/\/umayyayinevi.com\/wp-content\/uploads\/2026\/01\/Modern-Mythology-Andrew-Lang-Online-Edition.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Modern Mythology\"><\/object><a id=\"wp-block-file--media-05bc78e2-1673-4dfd-8786-daf12e1ad95b\" href=\"https:\/\/umayyayinevi.com\/wp-content\/uploads\/2026\/01\/Modern-Mythology-Andrew-Lang-Online-Edition.pdf\">Modern Mythology<\/a><a href=\"https:\/\/umayyayinevi.com\/wp-content\/uploads\/2026\/01\/Modern-Mythology-Andrew-Lang-Online-Edition.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-05bc78e2-1673-4dfd-8786-daf12e1ad95b\">Kitab\u0131 \u0130ndir<\/a><\/div>\n<!-- \/wp:file -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:details -->\n<details class=\"wp-block-details\"><summary><strong>MARC 21 VE ONIX 3.0 KAYITLARI \u0130\u00c7\u0130N TIKLAYINIZ.<\/strong><\/summary><!-- wp:table -->\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>MARC 21<\/strong><\/td><td><strong>ONIX 3.0<\/strong><\/td><\/tr><tr><td>LDR 00000nam a2200000 i 4500<br>001 UMY20251310<br>003 TR-UMY<br>008 260204s2025 tu 000 0 eng d<br>020 ## $a 9786259732084<br>040 ## $a TR-UMY $b tur $e rda $c TR-UMY<br>041 0# $a eng<br>100 1# $a Lang, Andrew, $d 1844-1912, $e author.<br>245 10 $a Custom and Myth \/ $c Andrew Lang.<br>250 ## $a 1. bask\u0131.<br>264 #1 $a Samsun : $b Umay Yay\u0131nevi, $c 2025.<br>300 ## $a v, 228 sayfa ; $c 21 cm.<br>490 1# $a Umay Yay\u0131nevi ; $v 13\/10<br>500 ## $a Ana konular: Gelenek, Mit, K\u00fclt\u00fcr, Rit\u00fcel.<br>650 #0 $a Mythology.<br>650 #0 $a Folklore.<br>650 #0 $a Manners and customs.<br>650 #0 $a Religion, Primitive.<br>830 #0 $a Umay Yay\u0131nevi (Seri) ; $v 13\/10.<\/td><td>&lt;?xml version=\"1.0\" encoding=\"utf-8\"?&gt; &lt;ONIXMessage release=\"3.0\"&gt; &lt;Header&gt; &lt;Sender&gt; &lt;SenderName&gt;Umay Yay\u0131nevi&lt;\/SenderName&gt; &lt;\/Sender&gt; &lt;SentDateTime&gt;20260204&lt;\/SentDateTime&gt; &lt;\/Header&gt; &lt;Product&gt; &lt;RecordReference&gt;COM.UMAY.9786259732084&lt;\/RecordReference&gt; &lt;NotificationType&gt;03&lt;\/NotificationType&gt; &lt;ProductIdentifier&gt; &lt;ProductIDType&gt;15&lt;\/ProductIDType&gt; &lt;IDValue&gt;9786259732084&lt;\/IDValue&gt; &lt;\/ProductIdentifier&gt; &lt;DescriptiveDetail&gt; &lt;ProductComposition&gt;00&lt;\/ProductComposition&gt; &lt;ProductForm&gt;BC&lt;\/ProductForm&gt; &lt;TitleDetail&gt; &lt;TitleType&gt;01&lt;\/TitleType&gt; &lt;TitleElement&gt; &lt;TitleText&gt;Custom and Myth&lt;\/TitleText&gt; &lt;\/TitleElement&gt; &lt;\/TitleDetail&gt; &lt;Contributor&gt; &lt;SequenceNumber&gt;1&lt;\/SequenceNumber&gt; &lt;ContributorRole&gt;A01&lt;\/ContributorRole&gt; &lt;PersonName&gt;Andrew Lang&lt;\/PersonName&gt; &lt;PersonNameInverted&gt;Lang, Andrew&lt;\/PersonNameInverted&gt; &lt;\/Contributor&gt; &lt;EditionNumber&gt;1&lt;\/EditionNumber&gt; &lt;Language&gt; &lt;LanguageRole&gt;01&lt;\/LanguageRole&gt; &lt;LanguageCode&gt;eng&lt;\/LanguageCode&gt; &lt;\/Language&gt; &lt;Subject&gt; &lt;SubjectSchemeIdentifier&gt;10&lt;\/SubjectSchemeIdentifier&gt; &lt;SubjectHeadingText&gt;Mythology; Folklore; Manners and customs&lt;\/SubjectHeadingText&gt; &lt;\/Subject&gt; &lt;Subject&gt; &lt;SubjectSchemeIdentifier&gt;20&lt;\/SubjectSchemeIdentifier&gt; &lt;SubjectHeadingText&gt;Gelenek, Mit, K\u00fclt\u00fcr, Rit\u00fcel&lt;\/SubjectHeadingText&gt; &lt;\/Subject&gt; &lt;\/DescriptiveDetail&gt; &lt;PublishingDetail&gt; &lt;Publisher&gt; &lt;PublisherRole&gt;01&lt;\/PublisherRole&gt; &lt;PublisherName&gt;Umay Yay\u0131nevi&lt;\/PublisherName&gt; &lt;\/Publisher&gt; &lt;CityOfPublication&gt;Samsun&lt;\/CityOfPublication&gt; &lt;PublishingStatus&gt;04&lt;\/PublishingStatus&gt; &lt;PublishingDate&gt; &lt;PublishingDateRole&gt;01&lt;\/PublishingDateRole&gt; &lt;Date&gt;2025&lt;\/Date&gt; &lt;\/PublishingDate&gt; &lt;\/PublishingDetail&gt; &lt;\/Product&gt; &lt;\/ONIXMessage&gt;<\/td><\/tr><\/tbody><\/table><\/figure>\n<!-- \/wp:table --><\/details>\n<!-- \/wp:details -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->]]>",
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                "value": "Kitap Ad\u0131Modern MythologyYay\u0131n Y\u0131l\u01312025Sayfa Say\u0131s\u0131V+178Bask\u0131 Say\u0131s\u01311. Bask\u0131ISBN978-625-93587-0-3DOIhttps:\/\/doi.org\/10.5281\/zenodo.18189672Seri\/Numara14Ana KonularMitoloji, K\u00fclt\u00fcr, Rit\u00fcel\n\n\n\n\n\n\u00d6z:Andrew Lang\u2019\u0131n Modern Mythology adl\u0131 eseri, 19. y\u00fczy\u0131l sonu mitoloji tart\u0131\u015fmalar\u0131na ele\u015ftirel bir m\u00fcdahale niteli\u011fi ta\u015f\u0131r ve \u00f6zellikle d\u00f6nemin \u201cg\u00fcne\u015f miti\u201d merkezli indirgemeci yakla\u015f\u0131mlar\u0131n\u0131 sorgular. Lang bu \u00e7al\u0131\u015fmada, mitlerin yaln\u0131zca do\u011fa olaylar\u0131n\u0131n \u2014\u00f6zellikle g\u00fcne\u015f, ay ve meteorolojik d\u00f6ng\u00fclerin\u2014 alegorik anlat\u0131mlar\u0131 olarak a\u00e7\u0131klanamayaca\u011f\u0131n\u0131 savunur. Ona g\u00f6re mitoloji, insan zihninin erken evrelerine \u00f6zg\u00fc d\u00fc\u015f\u00fcnme bi\u00e7imlerinin, toplumsal pratiklerin ve k\u00fclt\u00fcrel s\u00fcreklili\u011fin \u00fcr\u00fcn\u00fcd\u00fcr. Kitap, Max M\u00fcller ve benzeri filologlar\u0131n mitleri dilsel bozulmalar ve metaforlar\u0131n yanl\u0131\u015f anla\u015f\u0131lmas\u0131yla a\u00e7\u0131klayan tezlerine kar\u015f\u0131 geli\u015ftirilmi\u015f kapsaml\u0131 bir ele\u015ftiridir. Lang, bu teorilerin evrensel mitolojik motifleri a\u00e7\u0131klamakta yetersiz kald\u0131\u011f\u0131n\u0131 ileri s\u00fcrer. Avustralya Aborjinleri, Afrika, Amerika ve Okyanusya toplumlar\u0131ndan derledi\u011fi etnografik \u00f6rneklerle, \u201cilkel\u201d olarak adland\u0131r\u0131lan topluluklarda g\u00f6r\u00fclen mitolojik yap\u0131lar\u0131n, Avrupa klasik mitleriyle yap\u0131sal ve tematik benzerlikler ta\u015f\u0131d\u0131\u011f\u0131n\u0131 g\u00f6sterir. Lang\u2019\u0131n temel arg\u00fcman\u0131, mitlerin k\u00f6keninde animizm, totemizm ve erken d\u00f6nem toplumsal kurumlar\u0131n yer ald\u0131\u011f\u0131d\u0131r. Mit, yaln\u0131zca do\u011fay\u0131 a\u00e7\u0131klama \u00e7abas\u0131 de\u011fil; rit\u00fcel, tabu, ahl\u00e2k ve toplumsal d\u00fczenin sembolik bir ifadesidir. Bu ba\u011flamda mitoloji, ilerleyen uygarl\u0131k a\u015famalar\u0131nda tamamen ortadan kalkmayan, aksine yeni bi\u00e7imler alarak ya\u015famaya devam eden bir d\u00fc\u015f\u00fcnce alan\u0131d\u0131r. Modern Mythology, kar\u015f\u0131la\u015ft\u0131rmal\u0131 mitolojiye antropolojik bir y\u00f6n kazand\u0131rmas\u0131 bak\u0131m\u0131ndan \u00f6nemlidir. Lang, mitlerin evrimci bir \u00e7izgide \u201cilkelden geli\u015fmi\u015fe\u201d do\u011fru basit\u00e7e ilerlemedi\u011fini; aksine farkl\u0131 k\u00fclt\u00fcrlerde e\u015fzamanl\u0131 ve karma\u015f\u0131k bi\u00e7imlerde ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131 vurgular. Eser, mitolojiyi yaln\u0131zca antik ge\u00e7mi\u015fe ait bir kal\u0131nt\u0131 de\u011fil, modern d\u00fc\u015f\u00fcncenin ve k\u00fclt\u00fcrel bilin\u00e7alt\u0131n\u0131n da etkin bir par\u00e7as\u0131 olarak ele al\u0131r.Abstract: Andrew Lang's work Modern Mythology constitutes a critical intervention in late 19th-century debates on mythology, particularly questioning the reductionist approaches of the period centered on the \u201csun myth.\u201d In this work, Lang argues that myths cannot be explained solely as allegorical representations of natural phenomena\u2014especially the sun, moon, and meteorological cycles. According to him, mythology is a product of early forms of human thought, social practices, and cultural continuity. The book is a comprehensive critique of the theories of Max M\u00fcller and other philologists who explained myths through linguistic corruption and misunderstandings of metaphors. Lang argues that these theories fall short in explaining universal mythological motifs. Using ethnographic examples collected from Australian Aborigines, African, American, and Oceanic societies, he demonstrates that the mythological structures found in so-called \u201cprimitive\u201d communities bear structural and thematic similarities to European classical myths. Lang's fundamental argument is that animism, totemism, and early social institutions lie at the origin of myths. Myth is not merely an attempt to explain nature; it is a symbolic expression of ritual, taboo, morality, and social order. In this context, mythology is a field of thought that does not disappear completely in advanced stages of civilization but continues to exist in new forms. Modern Mythology is significant in that it adds an anthropological dimension to comparative mythology. Lang emphasizes that myths did not simply evolve from \u201cprimitive to advanced\u201d in a linear fashion; rather, they emerged simultaneously and in complex forms across different cultures. 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